Embedded VDI® insertion technology creates new advertising surfaces appearing to the television viewer to be physically in the broadcasted venue:
- On which new advertising can be sold,
- Delivered during the content of the broadcast,
- Without requiring changes to the physical environment.
ADVERTISING RECOGNITION LEVELS
- Significantly higher related recall than commercials or venue signage compared to control groups
- High response to in-programming promotions
- Other tests with similar results
BASIC VDI® INSERTIONS
All digital insertions with unobstructed camera views.
COMPLEX VDI® INSERTIONS
All digital insertions on dirt, grass, wood, ice, or any single-color locations with distinct obstructions in camera views.
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OTHER FEATURES & USES
AimPoint: graphics showing the point at which the player should aim and the path the ball should follow on the green for a successful putt. During the putt the viewer can see how closely the ball follows the ideal path. AimPoint was launched by The Golf Channel during the PGA's 2007 Mercedes-Benz Championship and is now becoming a regular feature during many golf broadcasts. Vistas' VDI system creates and inserts the graphics using data from TPS Golf's proprietary technology.
Current Partners:
Why invest in VDI® insertions?
- Create new streams of Sponsor/Advertiser revenue
- Enhance value of current Sponsor/Advertiser packages
- Provide access to valuable advertising real estate currently limited by league, association, and venue restrictions
What are the benefits of VDI insertions to sponsors?
- High recognition levels of over 44% for VDI messages*
- "Zap Proof" – VDIs are embedded in the content of a broadcast
- Ensures advertiser messages reach the viewers
- Economical and simple to produce
How much does it cost to incorporate VDI insertions into a broadcast?
- Initial productions fall under Vistas' "Pilot Program" format. The main considerations are shipping and travel cost from Dallas. These estimates can be based on 1300 lbs of equipment and a two-person production team.
*Independent study by Avision Consulting Inc. 2001.